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Technical SEO for beginners 2025
Just beginning your way through SEO and trying to improve your website’s visibility? Well, look no further. This is the ultimate beginner’s guide to technical SEO that educates you on everything – ideas, plans, and top tips – you need to get started.
Technical SEO Explained
Technical SEO means doing things internally within a website to improve how well search engines can crawl, index, and rank the site. For example, a technical SEO audit would check that a site’s structure, code, and configuration are aligned with modern algorithms and rules from search engines.
Why Technical SEO will matter in 2025
Now more than ever, the technical SEO aspect for 2025 is quite important. The break of the algorithm, along with the heavy use of AI ML and high NLP complexity, rendered competition for websites very hard. The changing aspects include:
Increase speed of the website and make it better for users
Improve listings to find and list the website more by search engines on it
Strengthen security and credibility for the website
Improve the search ranking of the website and pull more visitors into it.
A step by step process for you to follow in technical SEO:
Step 1: Website Audit
Use crawler tools such as Screaming Frog, or if you have the bucks, you can use Ahrefs or SEMrush to crawl your website.
Check your site for broken links, duplicate contents, and missing meta tags.
Step 2: Optimizing Site Speed
You can download Google PageSpeed Insights GTmetrix, or Pingdom, which measure how fast and optimized your website is.
Reduce the sizes of your images, minify your CSS and JS files, enable browser caching, etcetera.
Step 3: Mobile and Responsive
Make your website mobiles friendly and responsive to fit different screen sizes.
Run a test on Google’s Mobile-Friendly Test tool to ensure that your site passes the criteria for mobile users.
Step 4: XML Sitemap and Robots.txt Modification
Create and submit your XML sitemap to Google Search Console.
Modify the robots.txt file to instruct search engines what pages should or should not get crawled and indexed by your website.
Step 5: Schema Markup and Structured Data
Schema Markup is the code you add in your HTML for your website so search engines can have a better understanding of what your content is.
Give Google’s Structured Data Markup Helper a try to generate schema markup code.
Local SEO Optimization
If you run a local business, building a local presence will be of help to optimize your site for local SEO.
Claim and optimize your business listing on Google My Business.
